News Byte: Not Your Daughter's Facebook?

Share this content:
Mobile gains steam for Facebook.
Mobile gains steam for Facebook.

Facebook CFO David Ebersman said during the company's 3Q earnings call yesterday that the social network had experienced a drop in daily usage among young teens. But he added, “We remain close to fully penetrated among teens in the U.S."

That's a good thing, because Facebook saw a notable increase in mobile advertising activity for the quarter, and teens have a higher propensity than older folks to access social networks and watch videos on their cell phones than older folks.

The company reported that mobile ads accounted for 49% of its advertising revenue, up from 41% in the second quarter, and noted that ad prices were strong. Facebook's monthly active users on mobile hit 874 million as of September 30, 2013, an increase of 45% from last year.

Facebook's total 3Q revenue was $2.02 billion, an increase of 60% over the $1.26 billion it posted in last year's quarter. Total advertising revenue increased 66% to $1.8 billion.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above