News Byte: Nielsen Announces Twitter TV Ratings
263 million TV tweets took wing in Q2.
Nielsen today announced the launch of Nielsen Twitter TV Ratings, which will track not only writers of tweets about television programs, but also their audiences. Readers generally outnumber authors by 50-to-1, according to Nielsen's analyses of its new system, which the company claims is the first to measure Twitter audiences.
Some 19 million people in the U.S. composed 263 million tweets about live TV in this year's second quarter, according to SocialGuide, Nielsen's social media measurement unit. That represents a one-year increase of 38% in volume of tweets and a 24% rise in authors.
“We're just beginning to understand the dynamic relationship between social media and television,” says Beth Rockwood, SVP of resources and ad sales research at Discovery Communications, in a release announcing Nielsen's new service. “New tools like the Nielsen Twitter TV Ratings that allow us to further investigate the relationship between individual programs and social media will bring new insights and raise new questions.”
Built to operate on the SocialGuide platform, Nielsen Twitter TV Ratings are available for TV programming across over 215 English-language U.S. broadcast and cable networks. A joint project with Twitter will soon allow Nielsen to measure and report Spanish-language networks.