News Byte: Infor Partners With AwarenessHub

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News Byte: Infor Partners With AwarenessHub
News Byte: Infor Partners With AwarenessHub

Infor, a business application software company, announced today its partnership with social marketing platform AwarenessHub. This is Infor's second partnership in less than a month.

AwarenessHub is a platform designed to help marketers listen and respond to customers in real time while engaging them with targeted content. “We chose to work with Infor because an effective strategy must also align with desired business outcomes, and the company offers a full integrated CRM suite to help businesses,” AwarenessHub chairman Gregg Monastiero said in a statement.

The partnership will bolster Infor's existing CRM suite with new social analytics data through AwarenessHub. Brands that use the combined offerings will now have tools designed to help them interact directly with audience members that are talking about topics relevant to that brand's business. Infor's CRM suite also is designed to allow brands to identify new prospects outside of an established audience.

“At Infor, we're putting all the necessary tools together so organizations looking to better understand their customers are able to quickly get up and running,” George Wright, SVP at Infor, said in a release.

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