News Byte: Google+ Launches Social Ad Format
Corolla rolls social for 2014 models.
Google today launched Google+Post ads that aim to help marketers spread content and engage consumers in conversations via social media. Among the brands going live with executions are Toyota Corolla, Cadbury, and Mondelez International's Ritz crackers.
Advertisers run their campaigns on Google+ as a way to launch them across the Web, paying an advertising fee only after viewers engage with their content for two seconds or more.
In a promotional video for the new ad format on Google.com, Toyota USA Director of Social Media Monica Peterson said the brand decided to use +Post as a way to engage with the Corolla's young and socially active targets. “We needed a unique approach if we really wanted to reach this consumer,” she said. “Rather than to talk at them, we wanted to talk with them.”
Dylan Schwartz, creative director of Corolla's agency, Saatchi & Saatchi LA, added that the ads “take the content on our Google+ channel and push it out…to a much bigger audience.”