News Byte: Google+ Launches Social Ad Format

Share this content:
Corolla rolls social for 2014 models.
Corolla rolls social for 2014 models.

Google today launched Google+Post ads that aim to help marketers spread content and engage consumers in conversations via social media. Among the brands going live with executions are Toyota Corolla, Cadbury, and Mondelez International's Ritz crackers.

Advertisers run their campaigns on Google+ as a way to launch them across the Web, paying an advertising fee only after viewers engage with their content for two seconds or more.  

In a promotional video for the new ad format on Google.com, Toyota USA Director of Social Media Monica Peterson said the brand decided to use +Post as a way to engage with the Corolla's young and socially active targets. “We needed a unique approach if we really wanted to reach this consumer,” she said. “Rather than to talk at them, we wanted to talk with them.”

Dylan Schwartz, creative director of Corolla's agency, Saatchi & Saatchi LA, added that the ads “take the content on our Google+ channel and push it out…to a much bigger audience.”

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here