News Byte: Facebook Edging Forward With Video Ads

Share this content:
Source: Jason McELweenie via Flickr Creative Commons
Source: Jason McELweenie via Flickr Creative Commons

Facebook is reportedly looking to incorporate video ads, with company founder and CEO Mark Zuckerberg taking a heavy role in the execution of this initiative. In a story originally reported by The Wall Street Journal, Zuckerberg is particularly concerned about the possibility of irritating Facebook's members.

At an estimated cost to advertisers of $2 million per day, however, the ads still need to catch the interest of Facebook users in order to be worth the investment. The Journal reports that the ads are expected to run 15 seconds or less, will initially play without sound (unless the user activates them), and will be available on both desktop and mobile interfaces.

Video has increasingly been a medium of interest for marketers. At the same time, it has its own unique set of best practices to ensure engagement (and to minimize annoyance). The revelation of Facebook's possible video ads comes just a few days after the company announced the hiring of its first-ever CMO.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above