News Byte: Facebook Announces Tool for Re-targeting Mobile App and Website Visitors

Share this content:
News Byte: Facebook Announces Tool for Re-targeting Mobile App and Website Visitors
News Byte: Facebook Announces Tool for Re-targeting Mobile App and Website Visitors

Facebook announced upcoming features intended to target ads on the social network to consumers who've visited the company websites or mobile apps. These new targeting features expand the capabilities of Facebook Custom Audiences, launched September 2012, through which marketers can align the offline user data they own with Facebook members in order to show relevant ads on the News Feed.

Facebook stated in a blog post that the benefits of this enhancement depend on business needs and use cases. For instance, marketers that typically work with third-party re-targeting tools and who advertise numerous products to a large audience might be better served continuing use of those tools in conjunction with the social media giant's ad network Facebook Exchange (FBX). By contrast, marketers without experience working with third parties might better benefit from using Custom Audience's mobile and website re-targeting capabilities.

Despite announcing the enhancements, Facebook did not say when marketers can expect a global roll-out. “We're still in the early stages of testing website and mobile app Customer Audiences and will continue to provide updates as these features become more widely available,” the company said in its blog post.

close

Next Article in Social Media

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above