News Byte: Facebook Announces Q4 and Full-Year Results

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Facebook (un)rocks the vote
Facebook (un)rocks the vote

Facebook “likes” 2013's full-year results. The 10-year-old social network issued a release yesterday announcing a 55% increase in year-over-year (yoy) revenue from $5.09 billion in 2012 to $7.87 billion in 2013. The company also revealed that its net income reached $1.5 billion.

“This was a great quarter and a great way to end the year,” said Mark Zuckerberg, founder and CEO of Facebook, during a January 29 conference call. “We saw strong growth and engagement around the world, and we're very pleased with the growth of our ad business, especially on mobile.”

In terms of quarterly results, Facebook's revenue for Q4 2013 totaled $2.59 billion, surging 63% from $1.59 billion in Q4 2012. In addition, Facebook aggregated $2.34 billion in advertising revenue—a 76% increase from Q4 2012.

But the main theme of the call was mobile. During the month of December more than 556 million mobile daily active users visited the social network, a 49% yoy increase, according to Facebook's official release. And as of December 31, 2013, Facebook had welcomed more than 945 million mobile monthly active users—a 39% yoy increase. Facebook also improved many of its mobile product offerings this past year, such as by launching a new version of its texting app "Messenger" to speed up mobile communications. Messenger was one of the most downloaded apps for iOS and Android in December, Zuckerberg said, and the number of people using the app increased more than 70% over the past three months.

“If 2012 was the year where we turned our core products into a mobile product, then 2013 was the year we turned our business into a mobile business,” Zuckerberg said during the call. “I expect 2014 will be the year where we begin to deliver new and engaging mobile experiences.”

Zuckerberg doesn't seem to be alone in his predictions. This past October Facebook VP of Product Marketing for Ads Brian Boland told Direct Marketing News that he'd like to see a mobile tool that incorporates product recommendations.


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