News Byte: Demandbase Intros B2B Targeting for Facebook

Share this content:
Demandbase adds social networks to B2B funnels.
Demandbase adds social networks to B2B funnels.

B2B marketers can now use Facebook to reach stakeholders mulling purchase decisions using a solution introduced today by Demandbase.

The targeting and personalization company claims that its new Company-Targeted Advertising solution does for commercial advertisers what Facebook ads don't do for consumer advertisers—target decision-makers in the social network based on their business attributes rather than their personal connections or preferences on the social network.

“Advertisers are missing out on a valuable opportunity to market to businesses across multiple social channels, reaching the millions of executives who are also on social sites while at work,” said Demandbase CMO Greg Ott in a release announcing the new solution.

Without the use of cookies or other tracking mechanisms, Demandbase claims its new product can identify the company of a Facebook visitor based on business attributes associated with a company's IP address, such as company name, industry size, and revenue.

close

Next Article in Social Media

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above