News Byte: Comcast Partners with Twitter on TV Links

Share this content:
The See It button: Twitter's new TV link
The See It button: Twitter's new TV link

Come November, an Xfinity TV customer reading a tweet about a hockey game will be able to click a button and immediately join the game in progress. That's one of the implications of an agreement announced today by Comcast and Twitter that they would partner on a new feature called See It. This comes on the heels of an announcement that Nielsen would be providing ratings of TV shows mentioned and read about on Twitter.

The See It button will allow Xfinity users to not only tune into shows live on their set-top boxes, but also to call them up online or on mobile devices.  Menu options provide for setting DVRs and reminders, as well. The websites of Comcast and its NBC Universal arm proclaim that See It makes Twitter “The New Remote.”

“You're seeing tweets from shows like The Voice prompting tune-in or maybe a trending topic about something that happened on The Blacklist,” says Sam Schwartz, Comcast Cable's chief business development officer. "See It will be integrated into a show's tweet, so that with the click of a button, I can change the channel on my TV right away, record it, or even watch on my mobile device.”

Only live programming from NBC Universal will be available via See It links. Besides The Voice and Blacklist, that includes sports programming such as NHL Hockey, The Golf Channel, and Sunday Night Football.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above