New mag Culture Shock targets social, edgy crowd

Share this content:
The magazine will use social media and word of mouth to push its launch
The magazine will use social media and word of mouth to push its launch

Cult Fiction LLC has readied a Janu­ary launch for Culture Shock, a lifestyle magazine for young men in their 20s and 30s. The title will begin with six issues each year and circulation of 30,000.

Culture Shock will cover sports bikes and cars along with music, girls, tattoos and counterculture trends. The February/March issue will hit news­stands on January 6 and be distributed by Curtis Circulation Co.

Cult Fiction has begun a preliminary advertising push on its Web site and registered a MySpace page for the title, but intends to rely heavily on word of mouth for sales.

“The first few issues will be on the news rack, so I want the cover to really be promotional,” said Ralph Janus, publisher of Culture Shock. “The first cover has a lot of action and attitude — not tra­ditional poses — and the strategy is to position this magazine as a lifestyle title, rather than a transportation title, so that it gets that top rack space at [stores such as] Barnes & Noble.”

The first issue of Culture Shock will carry a page offering subscriptions, but no other marketing plans for subscription sales have been solidified.

Cult Fiction's other title, a motorcycle monthly called The Horse, has done well with newsstand sales at Barnes & Noble, Janus reported. He said he hopes to build on some of The Horse's popularity to gain new readers for Culture Shock, and believes that the new title has the potential to make the same type of impact.

The Horse fills a pretty strong niche in the chopper scene, and we were thinking we could grab another niche if we try,” Janus said. “[The] print media arena is risky now, but I think this would be considered an affordable luxury by the young adults we're targeting. Hopefully, it will capture their interests because the magazines that usually target that age group are not edgy. But we're going to try to be edgier with a look at the under­ground culture.”

Culture Shock's initial goal is to sell 20% to 30% of the first few issues to cover expenses. Should the magazine surpass that and continue to grow in its first year, it will be transitioned to a monthly cir­culation.


Next Article in Social Media

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above