NBC Universal partners with Appssavvy

Share this content:

NBC Universal has selected social media firm Appssavvy to exclusively run the advertising sales team for the NBC News iCue social media application launching to Facebook this month.

The iCue — an acronym for “immerse, connect, understand and excel” — was designed by the educational department of NBC News to be a learning center. Through the application, Facebook users can access historical videos from the NBC News Archives, as well as play games about US history, government and politics, as well as English language and composition.

The move “really signifies that the application space is not only here to stay, but it is evolving and brands are participating,” said Chris Cunningham, CEO/founder of Appssavvy. “We're seeing a bit of a change that the concept of creating your own destination and hoping that people show up there is shifting to building tools on a social site to reach people where they already are.”

close

Next Article in Social Media

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above