MySpace spruces up interface

Share this content:

Social networking giant MySpace is working with design agency Adaptive Path to revamp its looks.

The site is changing the appearance of its home page, navigation, profile editing, search and MySpaceTV player as part of a yearlong company initiative to make the site more user friendly and attract new members.

“The redesign is really about giving a more consistent and easy way to get from one place to any other place on MySpace,” said Steve Pearman, SVP of product strat­egy for MySpace.

As News Corp. struggles to monetize the property after purchasing it for $580 million in 2006, the redesign makes run­ning ads more convenient as well. Even though MySpace is the No. 1 social net­working site — according to Hitwise, the site saw 72.73% of Internet visits to social networks in May — it is not a cash cow.

To kick off the redesign's new ad offer­ing, Warner Brothers is promoting its new Batman film The Dark Knight with a full takeover of the MySpace front homepage showcasing the new updates for home-page takeovers. In addition, the new MySpace TV player will host pre- roll, post-roll and ticker ads.

“The homepage redesign benefits adver­tisers by allowing for more immersive, integrated advertising opportunities across the site that can leverage an even larger creative palette,” Pearman added.

close

Next Article in Social Media

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above