Mobile coupons target East Village ice cream fans

Share this content:
Mobile coupons target East Village ice cream fans
Mobile coupons target East Village ice cream fans

Ice Cream chain Cold Stone Creamery has teamed up with mobile marketing company for a mobile couponing CRM campaign.

The campaign, which is taking place at the Astor Place store in Manhattan, is a promotion for eight-cent ice cream scoops on June 8. The deal allows consumers to opt in to receive a mobile coupon on their cell phone at Once they receive the coupon, which is sent in real time, consumers can redeem it by showing their phone to the cashier on the day of the promotion.

“Cold Stone has a loyal fan base and this helps connect to this fan base on the local level,” said Landy Ung, president and co-founder of “It is part of its CRM strategy and works as a database marketing retention and acquisition tool.” With this campaign, Cold Stone is building a mobile phone number database for future campaigns.

To help spread the word, is also using social networking site Facebook, through the “Me coupons” Facebook application. Consumers can go to Cold Stone's Facebook profile and sign up to receive the mobile coupon and forward it to their friends. So far, 4,000 people have signed up through Facebook. Cold Stone is also promot­ing the campaign through point-of-sale displays in the Astor Place store.

The coupon campaign is targeting students, especially from nearby New York University, as well as other East Village residents. works with businesses on what Ung calls the “hyper local market,” or businesses looking to target consumers on a very local level.


Next Article in Social Media

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above