Mobile Approaches Three Quarters of Facebook's Ad Revenue

Share this content:

The channel accounted for 62% of the social network's $2.7 billion ad revenue in Q2, a 21% increase from the same period last year.

Facebook scores in Brazil.
Facebook scores in Brazil.
 

Facebook yesterday posted second-quarter revenues of $2.9 billion, a 61% increase from last year fueled largely by mobile ads and some soccer games in Brazil. Mobile's contribution to total ad sales at the social network only overtook desktop in the final quarter of 2013. Just six months later, it accounts for 62% of $2.7 billion in ad revenue, a 21-point increase over Q2 2013.

The mobile numbers no doubt benefitted from soccer fans glued to their smartphones  and tablets during World Cup Matches. COO Sheryl Sandberg told investors in a conference call yesterday that Facebook counted some 3 billion World Cup interactions with more than 300 billion fans during the quarter.

A study of the online advertising space released by eMarketer earlier this week forecasts that Facebook will attain a 22% share of mobile by year's end, second to Google's 50%. Facebook's mobile ad share in 2013 was 18%, and it was only 5% the year before.

Daily active users (DAUs) on Facebook rose 19% to 829 million for the month of June, and mobile DAUs rose 39% to 654 million. Monthly active users hit 1.32 billion, a 14% rise.

Facebook's Q2 showing exceeded financial analyst's forecast for the quarter of $2.8 billion.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above