Mint.com looking for videos

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Mint.com looking for videos
Mint.com looking for videos

Mint.com, an online financial ser­vices tool, has debuted its first market­ing campaign with a user-generated video and story sweepstakes, in a move to get the word out about its brand.

The campaign, which is a collaboration with interactive agency Red Bricks Media, calls consumers to make videos or write stories about the overspending habits dur­ing the holidays and post them on Mint.com for the chance to win $5,000. The promotion will run through March 15.

“We decided to begin the promotion a month after Christmas, when all of us have gotten our nasty holiday bills,” said Donna Wells, CMO at Mint.com. “We are trying to help people keep their New Year's resolutions when it comes to saving money and this is a fun way to engage them in that process.”

Mint.com launched last fall and has 140,000 users, mostly in their mid 20s to early 30s. The firm's mission is to help people better manage their spending. The service is free, but Mint.com makes a com­mission from some credit card referrals.

According to Wells, most of its users who were surveyed about holiday spend­ing, spent more than they had planned on this past season. The campaign calls con­sumers to “purge your shopping demons” with stories about their holiday shopping excesses.

“We wanted to come up with a way to engage young people,” said Theresa Lee, creative director at Red Bricks Media.

Mint promotions in the future may high­light its wedding and college features.

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