Marketers Get Social

Share this content:
LinkedIn infuses social into B2B marketing
LinkedIn infuses social into B2B marketing

Social has become an integral part of the marketing mix. But do marketers avidly use social in their career and in their personal lives? Direct Marketing News asked readers to give us a view into their “social” lives. About 100 respondents shared their opinions on which social networks they prefer, how social benefits their career, and brands and personalities that get it right on social. Here are their top responses:

The social network marketers use most:
In their business life/career: LinkedIn
As a marketing channel: Facebook
In their personal life: Facebook


Which brands that you “like” on Facebook, get it right?

Oreos                    Starbucks
Purina                    Modcloth
PGA Golf               Ford Mustang
Coca-Cola              White House| Black Market
Pop-Tarts               Dominos Pizza
Target                    Ticketmaster
Hard Rock              Carhartt
Dos Equis               Zappos

Who's your favorite Twitter personality?

Brian Solis, digital analyst, sociologist, and futurist
Stephen Colbert
, political satirist and host of The Colbert Report
Graham Norton
, comedian and host of The Graham Norton Show
Michelle Collins
, comedian and writer
Deepak Chopra
, holistic health pundit
, basketball great
Jeff Probst
, game show host and host of The Jeff Probst Show
Torty Craig
, St. Louis Cardinal Allen Craig's pet tortoise (with more than 26,000 followers)
Jimmy Fallon
, comedian, actor, and host of Late Night with Jimmy Fallon
Mark Schaefer
, consultant and author of Return on Influence
Oprah Winfrey
, media mogul, talk show host, and actress
Brendan Brady
, character on Hollyoaks

Which social networks are overrated in terms of marketing?

Facebook 46.7%
Google+ 44.0%
Instagram 48.0%
Pinterest 38.7%
Twitter 36.0%

Which one is most overrated in terms of marketing?


Online communities

72% participate in a topic- or industry-specific online community for their business life/career
27% participate in a topic- or industry-specific online community in your personal life

26% respondents whose companies host a topic- or industry-specific online community open to all constituents (customers, prospects, analysts, press)
16% respondents whose companies host an invitation-only topic- or industry-specific online community
64% respondents whose companies don't host an online community

How much time do you spend in the social realm each day?

                                      Less than an hour            1-3 hours             4 or more hours

For work                          46%                               46%                        .6%

For pleasure                    52%                               35%                        .9%

What's the greatest benefit of using social channels in your business life/career?

37.8% Staying connected with colleagues and industry associates
27.0% Staying abreast of hot topics and trends
16.2% Networking
10.8% Staying abreast of what's important to colleagues and associates
5.4% Having an opportunity to share your expertise
2.7% Staying aware of job opportunities

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....

Next Article in Social Media

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here