LL Bean debuts e-commerce site, catalog for spring collection

Share this content:

LL Bean launched a campaign using direct mail and social media on March 15 to promote its spring 2010 “signature” line. The retailer also introduced an e-commerce portal and catalog for the collection on the same day.

The company will send the 48-page catalog to 2 million consumers.

The e-commerce portal, located at www.llbeansignature.com, features the “key looks” shopping tool, which displays outfits created by Alex Carleton, creative director at LL Bean. Visitors can use the platform to buy full outfits with one click via the Web. The portal also has an “about signature” section with information on the company's history and an interview with Carleton.

The retailer will also build a Facebook page, featuring designer interviews and product sneak peaks, for the collection.

LL Bean's spring 2010 line features classic looks, such as navy blazers, plaid shirts and chino pants. The collection was photographed in iconic New England locations, including a farmhouse and seascapes, to establish the traditional look.

The retailer worked with Cambridge, MA-based lifestyle branding agency Toth on the collection.

An LL Bean representative could not be immediately reached for comment.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here