LinkedIn's marketing products revenue up

Share this content:

LinkedIn's marketing products generated $40.1 million in revenue for the third quarter, a 113% increase compared with the prior year, the company said Nov. 3. The segment delivered 29% of LinkedIn's total revenue for the quarter, which rose 126% to $139.5 million.

LinkedIn also reported a net loss of $1.6 million for the third quarter, compared with net income of $4 million for the third quarter of 2010. The company's spending on sales and marketing accelerated by 211.5% to $46.1 million.

The company's hiring products, such as job posting and recruiting tools, totaled $71 million, an increase of 160% compared with the third quarter of 2010. Revenue from premium subscriptions totaled $28.4 million, an increase of 81% compared with the third quarter of 2010, the company reported.

Revenue from the U.S. totaled $94 million, representing 67% of total revenue in the third quarter of 2011. Revenue from international totaled $45.5 million.

Mobile page views are up more than 400% year-over-year, and accounted for more than 10% of total LinkedIn page views and more than 12% of total unique visits in the quarter, the company reported.

"LinkedIn had a strong third quarter, with significant, broad-based growth across all of our revenue streams, member engagement metrics, geographies and sales channels," Jeff Weiner, CEO of LinkedIn said in an earnings statement.

Loading links....
close

Next Article in Social Media

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here