LinkedIn's marketing products revenue up
LinkedIn's marketing products generated $40.1 million in revenue for the third quarter, a 113% increase compared with the prior year, the company said Nov. 3. The segment delivered 29% of LinkedIn's total revenue for the quarter, which rose 126% to $139.5 million.
LinkedIn also reported a net loss of $1.6 million for the third quarter, compared with net income of $4 million for the third quarter of 2010. The company's spending on sales and marketing accelerated by 211.5% to $46.1 million.
The company's hiring products, such as job posting and recruiting tools, totaled $71 million, an increase of 160% compared with the third quarter of 2010. Revenue from premium subscriptions totaled $28.4 million, an increase of 81% compared with the third quarter of 2010, the company reported.
Revenue from the U.S. totaled $94 million, representing 67% of total revenue in the third quarter of 2011. Revenue from international totaled $45.5 million.
Mobile page views are up more than 400% year-over-year, and accounted for more than 10% of total LinkedIn page views and more than 12% of total unique visits in the quarter, the company reported.
"LinkedIn had a strong third quarter, with significant, broad-based growth across all of our revenue streams, member engagement metrics, geographies and sales channels," Jeff Weiner, CEO of LinkedIn said in an earnings statement.