Let your employees tell your company's story to grow your brand

Share this content:
Let your employees tell your company's story to grow your brand
Let your employees tell your company's story to grow your brand
Companies establish their brand equity through their benefits, attributes and character. As executives bring their brands to life, they should invest in the people who know it best: their employees. Who better to tell a brand's story than those people who are most passionate about a brand.

When we launched our RedPlum consumer brand in 2008, our employees became our brand ambassadors. We view them as an integral part of our efforts to raise awareness, create excitement and, ultimately, grow the brand. 

To build your brand from the inside out, enlist strategies that engage your employees, inspire action, and extend your brand's reach. Viral campaigns are one tactic to achieving these objectives. Whether your message is spread by word of mouth or social media interaction by your employees, who give your brand their seal of approval, their endorsement brings with it a sense of trustworthiness. Arm your employees with e-mails promoting your brand that can easily be forwarded.

Create an “inner circle” within your employee base by sharing upcoming campaigns and insights, as well as seeking their ideas. Look to your employees as “experts” and provide them with “inside information.” This emphasizes the importance of their roles in your brand-building efforts, which isn't solely owned by your marketing or branding teams. Your employees can help establish your brand presence on social media sites and raise your brand's visibility through grassroots campaigns.


Next Article in Social Media

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above