J. Hilburn launches first e-commerce portal

Share this content:

Custom clothing company J. Hilburn launched its first e-commerce website on March 23. Th site, which the company created in-house, features sophisticated social media and e-mail sharing mechanisms.

Prior to the launch, J. Hilburn's products were available exclusively through more than 800 personal style advisors nationwide who would meet with customers to take measurements and provide fashion suggestions. Customers can now make purchases through the company's website, although they still have to meet with an advisor in person.

“Men will still meet with style advisors to take measurements, but now they can also peruse the sites prior to their meetings, order ready-to-wear items, reorder custom shirts, and share ideas virtually with their advisors,” said Veeral Rathod, cofounder of the company.

Asked why fittings must still occur in-person, Rathod said: “Most men won't take the time to measure themselves, or they won't do it accurately. If they do it [incorrectly] online, the shirts will ultimately get returned and the customer will feel like it's our fault.”  

The site, which cost $250,000 to build, enables customers to build and share outfits on Facebook, Twitter and through e-mail. Ultimately, Rathod said he would like to build “a most popular styles section” and “coolest shirt voting.”

“You can't build a brand online,” said Rathod, explaining J. Hilburn's hybrid e-commerce and in-person approach. “Most men don't like going to the mall, they don't like browsing, and they have a hard time with what to wear and how things should fit. But now is the time to extend the brand [online] and offer the customers another avenue to shop.”

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above