Interactive channels to grow in 2008: Forrester Research

Share this content:
Mobile, widgets and social networks are on the rise, while search, e-mail and display ads are still the most popular, according to a new report by Forrester Research. The research firm recently surveyed 333 interactive marketers to look at the interactive channels to watch in 2008. The survey asked interactive marketers about how they plan to spend and which channels received budget priority.
The study, "Interactive Marketing Channels To Watch, 2008," showed more willingness for brands to embrace new media channels over 2007. According to the report, 83% agree that the benefits of adopting new channels are worth the challenges of working with untested media.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above