Hunger Games satisfies fans' appetite

Share this content:
Hunger Games satisfies fans' appetite
Hunger Games satisfies fans' appetite

The social media campaign surrounding The Hunger Games movie was about as cool and integrated as marketing campaigns can be. The marketers at Lionsgate leveraged each social network individually — Facebook, Twitter, YouTube and Tumblr — to get the most punch for their targeted efforts. They used The Hunger Games book by Suzanne Collins as a guide, knowing that the author's superfans would eagerly participate in online activities related to the movie.

The marketers created a website,, on which Facebook and Twitter users become citizens of a fictional district in which the Hunger Games takes place. Once registered, users are engaged based on information in their profile, which creates a social and highly personalized experience.

Some users were assigned to become leaders of their communities or district recruiters, expanding on the fan base and buzz. This social media team knew how to do exactly what Katniss, the movie's heroine does: Take aim and strike a target.

Check out more social campaigns and see how they rated:

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above