Hulu gets social

Share this content:
Like Netflix before them, online television network Hulu has a new social networking feature that lets friends share their favorite videos.

Named Hulu Friends, this new social networking tool sits next to the video content, so that friends can recommend shows to each other. Hulu is using this new service in hopes to expand its network virally.

“Hulu's main focus started with video viewing in the first year, and in our second year, Hulu plans to build more community as part of the overall user experience,” said Christina Lee, a spokesperson for Hulu, via e-mail. “We're believers that conversation is an important part of that media experience and adding social networking features into Hulu will increase engagement of our users.”

Similar to Twitter or Facebook, users can invite friends through a Gmail, Hotmail, or Yahoo Mail accounts, and they can invite friends from a MySpace or Facebook page. Users also can share videos and write comments on other user accounts.

The social networking feature works like the Facebook news feed. Hulu Friends can look at a news feed to see who is watching what and who is friends with whom and share their own actions.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here