Hootsuite Announces High Profile Content Integrations

Share this content:
Hootsuite Announces Content Integrations
Hootsuite Announces Content Integrations

Reaffirming its commitment to being an open platform, Hootsuite today announced integrations with a range of leading content sources. This effectively builds a bridge between digital asset management and social publication for users of Hootsuite and the content partners.

The content/DAM systems mentioned in the announcement are:

  • Box
  • Dropbox
  • Flashstock
  • Google Drive
  • Media Valet
  • Microsoft One Drive
  • UpContent
  • WebDAM

The list represents leading cloud storage vendors and DAMs, as well as a specialist image service (Flashstock) and a content discovery tool (UpContent).

Hootsuite users will now be able to access digital assets stored on any of those souces from within the Hootsuite dashboard, facilitating curation, scheduling and publishing of content, especially images, gifs and videos. This is seen as powerfully reinforcing the platform's social marketing potential, given evidence that social posts with visual content have vastly increased engagement over text-only posts. (For example, Adobe estimates that Facebook posts with images produce a 650 percent higher engagement rate than regular text posts.)

In a press release, Hootsuite said: "(This) integration with leading content source partners—whether they're digital asset management platforms or content repositories—makes it seamless for customers to access their digital assets, anywhere and at anytime. With easier access to content, organizations can better engage with customers, quickly implement social marketing campaigns or offer improved customer support."


Next Article in Social Media

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above