Hanes and JetBlue debut free T-shirts on night flights

Share this content:
Hanes has teamed up with JetBlue Airways to promote a new T-shirt through a mix of social media, a weekly contest, TV ads and in-flight advertising.

Through the partnership, JetBlue will be giving away Hanes' new “Lay Flat Collar Undershirts” on overnight flights in June. The T-shirt will be an extra component of JetBlue's complimentary “Shut-Eye Service,” which also features earplugs, eye shades, and a morning hot towel service.

“It is all about the surprise and delight for our customers,” said Kim Ruvolo, marketing manager at JetBlue. “We try to provide true value to our customers in any way that we can, so we look at ways to partner with well-established brands to provide extras for our customers.”

Both brands will be tweeting about the promotion and throughout the month of June, Hanes is giving away two roundtrip flights on JetBlue through its Facebook page. Consumers can enter a weekly drawing for a chance to win a flight or a Hanes.com gift card. To enter, fans must complete a submission form on a designated tab on the Hanes Facebook page.

Hanes will also screen new airplane-themed ads on JetBlue's PlusTV network, which will air on all U.S. domestic flights during June. “It was a good fit because their TV campaign takes place on an airplane,” added Ruvolo.

close

Next Article in Social Media

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above