Greenpeace strikes a nerve with Shell

Share this content:
Greenpeace strikes a nerve with Shell
Greenpeace strikes a nerve with Shell

In protest to Shell's controversial plans to begin drilling in the Arctic, environmental group Greenpeace orchestrated a seamless viral hoax lampooning the oil giant and generating enormous Internet buzz. The “Let's Go” campaign passed itself off as a Shell initiative.

Yes Lab joined Greenpeace to create a fake Shell website, purporting to be its social media hub, where visitors could sign an anti-drilling petition and use a meme generator to create their own anti-drilling ads that could be shared via Facebook or Twitter. Users thought they were being snarky at Shell when in fact they were campaigning for Greenpeace. The winner—“You can't run your SUV on cute. Let's Go!” printed below the image of polar bears—was made into a billboard in Houston.

To round out the effort, Greenpeace released a supposedly leaked video, which quickly went viral, depicting an elaborately staged Shell PR snafu and a fake press release claiming Shell was seeking legal action against those involved.

Check out more social campaigns and see how they rated:

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above