Google gets a "caffeine" rush

Share this content:

Google is always up to new tricks and this week's goes well with coffee. The online giant has released a test version of a new search indexing engine, called Caffeine


The search page looks like Google's standard, but on the back end, it indexes content in a new way with the goal to help Google “push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions,” according to Google engineers on the company blog.


The new search engine will now include much more social media data and information, said David Berkowitz, director of emerging media & client strategy at 360i. “The biggest thing they have to figure out really is what in all of the social media content right now matters,” he said.


For example, a search for Iran might bring about millions of Tweets and a New York Times story. “Google has to figure out what to put first, and this raises questions. Do they rank certain Twitterers? Do they rank by authority? And they have to do it faster and better than they do it today,” added Berkowitz.


While it may seem like an answer to Microsoft's Bing, according to Google, this has been in the works for a long time and is not reactionary. Berkowitz agreed. “There is a lot that is happening at these major players out there and it might feel more reactive than it actually is,” he said. “This hasn't happened over night.”


While a Google spokesman told DMNews that this will not change the buying process for paid search advertising, if the natural content is changing, it could change how brands that use social media think about natural search.


“Once advertisers are seeing more social media updates populating search results, we are going to see advertisers having their brand represented there with both good and bad feedback in the social sphere,” added Berkowitz. “So there will be an ongoing trend of reputation management.”



Next Article in Social Media

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above