Google CEO: 'happy to pursue' a microblogging deal

Share this content:

Google CEO Eric Schmidt said pursuing a deal with the likes of Twitter would be something that the search giant would be "very happy to pursue."

“Without commenting specifically about Twitter ... you could imagine that ... it could be a channel for product information, marketing information, real-time information for which you can hang advertising products, whether it's a text ad or a video ad or so forth,” he said during Thursday's earnings call. “... It strikes me that's a logical strategy for them to pursue and something that we would be very happy to pursue with them and all other players in that space.”

Many search marketers see this as a step in the right direction.
 
“Twitter may represent an opportunity to Google in the utilization of Google's interest-based advertising,” said Mark Simon, VP of industry relations at search agency Didit. Because Twitter offers immediate communication and opinions on many topics, he noted, Twitter would offer Google the opportunity to match those Tweets with highly targeted ad units.

He went on to explain other ways that marketers could benefit from a partnership by connecting with their audience 24 hours a day as the product is being talked about. “[It can] even be beneficial in reputation management, especially in response to negative Tweets,” he said.

Simon also believes Twitter could become an ad marketplace based on real-time sales of streaming keywords.
 
“Google would be a natural fit for managing that market. And when Google has 73% or more of the search market, it should be looking at other areas of growth to open up new horizons,” he said, “Twitter would be one natural candidate to become such a new horizon.”

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above