Golf Warehouse ties gift cards to Facebook credits

Share this content:

Multichannel retailer The Golf Warehouse launched a program December 15 offering 25 Facebook credits for purchases of gift cards.

Consumers who buy a gift card with the Redcats USA subsidiary can use the credits to buy virtual items in more than 200 games and apps, such as Farmville, Mafia Wars, Pet Society and Bejewled.

“This offers an alternative dimension to [the typical] Facebook promotion,” said Brad Wolansky, CEO of The Golf Warehouse. “We compete in an industry where other people sell golf things online. During a given promotional period there are [only so many] different levers we can pull. We can take percentages off at the store or we can give free shipping. The Facebook program is another arrow in our quiver.”

The Golf Warehouse hopes to reap the benefits of the popular social gaming market. The market is also ideal for marketing because of its diversity, said Wolansky.

“All kinds of people are playing these games,” he said, “so we had to figure out how we could connect with these customers.”

Scott Silverman, cofounder and VP of marketing at IFeelGoods, the online promotions company responsible for the Golf Warehouse program, said the idea behind the promotion is “if someone buys a gift card for someone who loves playing golf, that person gets something for his or herself.”

IFeelGoods estimates that more than 290 million people take part in social gaming.

Many retailers did not have an alternative to traditional incentives for decades, added Silverman.

“This is the first real alternative that retailers have had,” Silverman said, “and it's tapping into a very vibrant market.”

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above