Glory Foods taps The Brandon Agency as AOR

Share this content:

Glory Foods, a soul food company based out of Columbus, has selected South Carolina-based The Brandon Agency to be its agency of record, according to Glory Foods VP of operations Dan Charna. The Brandon Agency replaces agency Images USA.

While Glory Foods has predominately catered to Africa-Americans, the company hopes to expand its target demographic among the southeast region, according to Charna. “We primarily have been a radio advertising company,” said Charna. “We plan on pushing alternative media.” In addition, Glory Foods will increase focus on television spots, flanked by a strong online presence. “There are so many people interested in food nowadays,” said Charna. “You look at the Food Channel for instance, and there are so many people writing about food on blogs.”

Ultimately, Glory Foods intends to reach out to more people online. This includes re-doing the website and taking an active as opposed to passive approach to social media and other online interactions.

“We've had [a digital presence] before, but never as robust,” said Charna. “We are actively seeking people who enjoy southern foods. We've always had a Facebook site and posted some things here and there but mostly because we had to.”

According to Erin Barrett, COO and director of public relations at The Brandon Agency, the agency has  been a full-service multimedia marketing agency since the 90s. “We look for a lot of different ways to amplify (reach) via digital assets and resources,” she said. “We have a dedicated social media team and a dedicated interactive team.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here