Facebook testing private messages for Pages

Share this content:

Facebook is testing a mechanism for brands to communicate privately with consumers via their Facebook Pages, said a Facebook spokesperson on Dec. 19.

Via a “Message” button on a brand's Page, consumers will be able to privately message companies. In addition to consumer-to-brand private messaging, the feature would give brands the ability to privately respond to comments or posts on their Pages, according to the Next Web, which first reported news of the feature on Dec. 19.

Page administrators will have the ability to disallow the private messaging capability, according to the Next Web report.

The Facebook spokesperson declined to comment on specific details about the private messaging feature, such as whether Page administrators will be able to initiate private messages outside of responding to a post or comment.

Jake Wengroff, global director of social media strategy and research at research firm Frost & Sullivan, said the private messaging feature is “good news” for brands looking to address consumer feedback in a more discreet fashion.

“This could perhaps reduce the airing of dirty laundry that a lot of brands experience when angry consumers take to the brands' Facebook Wall to communicate something negative,” said Wengroff.

News of the private messaging feature comes as Facebook competitors Twitter and Google+ have recently debuted brand-friendly social offerings. Twitter said on Dec. 8 that it had begun to launch brand pages. In November, Google started rolling out Google+ Pages, whose “Hangouts” feature allows brands to conduct video chats with consumers. Hangouts are limited to 10 participants, but Christian Oestlien, head of social advertising products at Google, said that Google has allowed some brands to broadcast Hangouts to thousands of consumers via Hangouts on Air.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here