Facebook Finally Turns AI on Terrorist Propaganda

Share this content:

The social media giant launches AI efforts to stop the spread of terrorist propaganda

Facebook
Facebook

It's about time…

No one could be blamed if they began to question why major social media platforms use advanced data analytics for every commercial purpose under the sun, other than identifying and eradicating extremist content.

It appears, things are about to change. Yesterday, the Facebook announced it has begun to use a boosted AI system to identify potential terrorist postings and accounts on its platform,  and to automatically delete or block them.

Among the AI techniques being used by Facebook is image matching, which compares photos and videos people upload to Facebook to "known" terrorism images or video. Matches generally mean that either that Facebook had previously removed that material, or that it had ended up in a database of such images that the company shares with YouTube, Twitter and Microsoft.

Facebook is also developing "text-based signals" from previously removed posts that praised or supported terrorist organizations. It will feed those signals into an NLP program which, over time, will teach itself detect similar posts.

The company, according to the announcement, intends to continually update the software, but for the time being will focus on the following:

  • Language understanding
  • Removing terrorist clusters
  • Recidivism
  • Cross-platform collaboration

In years past, Facebook and other social media companies relied heavily on the manual effort of human moderators to identify and potentially block or delete offensive content. And even as algorithms and automated systems became key to controlling the news feed, and even detecting child pornography, the hunt for terrorist content continued to be relegated humans.

While an automated system is an improvement, Facebook admitted in the announcement that “AI can't catch everything.” To understand the more nuanced cases, Facebook will maintain a team of human experts to review real-world threats.

Facebook also reiterated the organization's December announcement on ongoing collaboration with Twitter, Microsoft and Google-owned YouTube, to support a digital database which will "fingerprint" flagged terrorist content.  

These efforts, including the collaboration, should also create a safer space for brands, some of which have suffered bruising PR problems from controversial ad placement.

close

Next Article in Social Media

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above