Facebook drives wishes

Share this content:

World Wish Day

Facebook drives wishes
Facebook drives wishes

The Offer: Make-A-Wish Foundation International's World Wish Day campaign celebrates the spirit of wish-granting for children with life-threatening medical conditions. The public was invited to contribute financially or donate their Facebook status to drive awareness for the April 29 event. The microsite and Facebook page also tell stories of wishes granted to children around the world.

The Data: Donors and non-donors alike opt in to receive various newsletters and future messages from Make-A-Wish, as well as email information about the cause to friends and family. 

The Channel: Participants can donate online at the World Wish Day microsite or on Facebook. The pro-bono campaign, developed by Arnold Worldwide, went live April 1. It includes a PSA on CNN International. Thomson Reuters donated its Times Square billboard to the event on April 29. 

The Creative: The World Wish Day microsite contains pictures from last year's day and videos explaining the philosophy and goals for the organization. One video features Ringo Starr and promotes T-shirts to benefit the nonprofit. The campaign's Facebook page has a live-update counter informing visitors how many donations have been made. 


Herschell Gordon Lewis heads LewisEnterprises in Pompano Beach, Fla. He writes copy for, consults with, and conducts workshops for clients worldwide. He is the author of 32 books including the best-selling On the Art of Writing Copy. Lewis has been elected to the Direct Marketing Association's Hall of Fame.

The relationship between admiring the goals of a nonprofit organization and expanding admiration into solid financial support is one that escapes those whose emphasis is solely on one of those bases. Not every cause can have the Make-A-Wish's benefit of recruiting media successfully to build awareness and achieve heavy exposure of broadcast PSAs and print advertising. 


Next Article in Social Media

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above