Facebook Ads now available for marketers

Share this content:

Last week, social networking giant Facebook debuted Facebook Ads, an ad system that lets consumers recommend products to friends and allows corporate profiles. The three-part set-up aids the viral transmission of messages, provides an interface to track information about people's activity on Facebook and lets businesses make their own Facebook pages.

“We think the viral nature of Facebook follows the goals of the New York Times, and it is incredible the crossover we have with Facebook,” said Vivian Schiller, SVP and GM of NYTimes.com. “Twenty-three percent of NYTimes.com users have a Facebook account and 16% of Facebook users have a NYTimes.com account, according to Nielsen.”

Business profiles on Facebook interact with the community like normal members. Blockbuster, CBS, Chase, The Coca-Cola Co., Microsoft, Sony Pictures Television and Verizon Wireless are among the new Facebook Ads partners.

More than 100,000 new Facebook pages launched last week. The Coca-Cola Co.'s page features its Sprite brand, inviting users to add an application called “Sprite Sips.” Others include Fandango, iLike, Musictoday, OpenTable, SeamlessWeb, Zagat Survey and Zazzle, who will offer services within the network.

 

Loading links....
close

Next Article in Social Media

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here