Facebook acquires Gowalla, shuts app

Share this content:
Facebook aquired Gowalla for an undisclosed sum
Facebook aquired Gowalla for an undisclosed sum

Facebook has acquired location-based social network Gowalla, both companies said Dec. 5. Terms of the deal were not disclosed.

Gowalla cofounders Josh Williams and Scott Raymond, along with “other members of the Gowalla team” will join the Facebook staff next year as part of the Palo Alto-based company's design and engineering teams, according to a Facebook statement. Facebook would not provide more specific information about the transition.

The acquisition extends only to Gowalla's talent and not its technology, according to a Dec. 5 blog post by Williams. The Gowalla app will shut down by the end of next month, but the company does “plan to provide an easy way” for users to export their personal data, Williams' statement claimed. Facebook is not acquiring Gowalla's user data, the statement also said.

“The inspiration behind Gowalla will make its way into Facebook over time,” according to Facebook. The company would not be specific about its plans for the location-based social network.

Technology blog TechCrunch speculated that the Gowalla team could lend its expertise to creating more interactive, social content for Facebook's recently launched Timeline profile format. However, considering Gowalla's background in location-based social networking, it's conceivable that the Gowalla team will work to advance something along the lines of Facebook Places, the soon-to-be phased out Facebook check-in product, said technology news outlet ZDNet

The acquisition was first reported on CNNMoney on Dec. 2.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here