Extole launches next generation C2C social marketing platform

Share this content:
Extole launches next generation C2C social marketing platform
Extole launches next generation C2C social marketing platform

Consumer-to-consumer social marketing software provider Extole announced July 17 the launch of its next generation C2C platform, says Angela Bandlow, VP of marketing at Extole.

The revamped suite includes full support for Facebook Open Graph, new social expressions and more advanced social analytics, according to a company release.

The Facebook Open Graph enablement allows brands to utilize consumer stories that are then broadcasted across Facebook to the consumers and to their friends' timelines and newsfeeds.

“The Facebook Open Graph system gives consumers the opportunity to tell their story, which brands can now do at scale,” Bandlow says.

Extole's social expressions tool gives users the ability to move beyond the catchall of “like” to create their own custom verbs, such as “want” “crave” and “need,” Bandlow notes. The advanced social analytics tool provides ROI information to brands, according to Extole's release.

“Our goal is to tie in website with social channels and customer communications,” Bandlow says. “Our new thing is social expression, but any customers can take advantage of our platform.”

Extole has a customer base of over 250 brands. The company worked with companies such as T-Mobile, Vogue, and Folica during a roughly four month beta period, says Bandlow. “During this time we were able to find what was working and what wasn't based on their feedback.”

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above