E-mail marketers release social networking integration tools

Share this content:

E-mail marketing service providers announced new platforms this week that take advantage of consumers' appetite for social media.

For one, ExactTarget announced it will release a tool that integrates e-mail marketing capabilities into Twitter. The integration allows marketers to select content in an ExactTarget-powered e-mail, then trigger a Tweet and direct message to followers when the message is sent. The Twitter integration tool will be available to e-mail marketers on November 6. Its launch follows the release of ExactTarget's Social Media Kit, which integrates e-mail with Facebook and MySpace.

Other e-mail service providers, including Datran Media, StrongMail and Epsilon have released social media tools that integrate with e-mail marketing programs. Marketers use the tools for both customer retention and acquisition.

E-mail provider Pivotal Veracity announced October 13 that it has updated its e-mail marketing system to include optimization for MySpace and for various mobile phones, including the Google Android and the Palm Pre. The vendor already offers optimization for the iPhone, Blackberry and Windows Mobile. The company launched the tools to ease the work of marketers trying to connect with consumers wherever they might be checking their e-mail.

“It's really building on our existing strategy, which is to help marketers optimize the deliverability, rendering and reputation of their digital communications across all channels,” said Jordan Cohen, senior director of marketing and public relations at Pivotal Veracity. “Your e-mail is being read not just on computers but as a myriad of mobile devices and you can repost e-mails to your social networking sites.”

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above