Disney Fuses Content and Influencer Marketing to Take Muppets Viral

Share this content:

Everyone is talking about Kermit the Frog and Miss Piggy's split, but they're also talking about Disney's new show.

Blurring the lines between content and influencer marketing, Disney commanded Twitter's attention throughout Tuesday with news of the break up of fictional, though culturally iconic characters Kermit the Frog and Miss Piggy.

Though established long ago as a powerhouse marketer, Disney seems to have outdone itself with this latest bit of viral marketing savvy, which ostensibly serves to promote the company's  upcoming Muppets TV series, which airs on ABC on September 22. Tweeters swarmed the network with #MissPiggy tweets, that eventually morphed into #Muppets.

While celebrity breakups and other gossip tend to naturally permeate social discourse, the case of Kermit and Piggy is likely unique in that the celebrities here aren't real people. Yet, this piece of news evoked the same emotions as other high profile gossip events this week, with the added bonus of generating widespread awareness of a new product.


Next Article in Social Media

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above