Delish.com launches Facebook social game

Share this content:

Online food destination site Delish.com launched its first social game on Facebook August 4. The site, jointly operated by Hearst Magazines Digital Media and MSN, partnered with VoxPop, a social gaming firm, on the initiative.

Delish.com wanted to offer relevant and socially engaging content through the game, known as “The Delish Challenge,” said Elizabeth Shepard, executive director of Delish.com.

“We wanted to create something fun and informational about food,” she said, adding that Delish.com will conduct contests with prize giveaways as part of the initiative.

The game includes 1,000 food-related questions and tests food lovers' knowledge as they climb their way up the restaurant ladder, from busser to executive chef. There are 23 levels players must beat to finish the game. Along the way, they can collect virtual food-related items, such as sushi knives, wine glasses and chilies, which can be traded with friends. Trivia topics include desserts, healthy cooking, comfort food and regional cuisines.

Shepard also said Delish.com will measure how many consumers play the game, whether they like it, the frequency they use it, and whether it leads consumers back to Delish.com.

The companies may create additional social media extensions of the game, although none are planned at this time, Shepard added.

"This is one of the first games that contains relevant pop culture content married with gaming characteristics — such as the leveling-up aspect of it,” said Bill Armistead, cofounder of VoxPop.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here