bolsters social media offering for auto industry with acquisition

Share this content:
Photo by buddawiggi on Flickr
Photo by buddawiggi on Flickr, a provider of digital marketing solutions for the automotive vertical, announced Aug. 20 its acquisition of hearforward, a designer and developer of social media campaigns, says's communications consultant Alison von Puschendorf. The acquisition closed Aug. 17.

The hearforward acquisition enables to enhance its social media capabilities for its clients, specifically in the areas of building an advocate community and increasing brand loyalty.

“When done well, social media gives dealers control over their online reputations—providing the tools to build loyalty, encourage advocacy, and turn consumers into loyal brand advocates,” von Puschendorf says. “We partner with our customers to develop meaningful communication points between their dealership and their customers, both existing and potential.”

Hearforward will “discontinue its operations at the end of the 2012,” von Puschendorf says, and will be folded into the brand.

“ has used hearforward's services before, and they have made a significant impact in helping us drive our social media strategy forward,” says von Puschendorf. “As we look to further strengthen our own strategic social media solutions for the auto industry, we need to invest in the proven technologies and methodologies that have built brands, driven sales, and increased customer engagement.”

Sean Hurley, partner and CEO, has joined as the director of social and marketing analytics, according to von Puschendorf. She anticipates no layoffs.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above