Datran Media debuts StormPost 4.0 with Facebook tools

Share this content:

Online marketing services firm Datran Media has released StormPost 4.0, an expanded version of its StormPost platform that includes social media assets.

The updated platform merges Facebook social marketing tools with analytics and ad inventory management enhancements in a move to aid marketers to combine e-mail and database marketing with social media. With StormPost's Facebook tool, marketers can send personalized mass communications to social media content subscribers.

“We've found that there are folks who spend a lot of time on Facebook and do a lot of messaging there,” said Dave Hendricks, VP of marketing and strategy at Datran Media. “So we wanted to build a tool that would give marketers the opportunity to message there. It works great since Facebook is based on e-mail addresses and accepts messages from outside systems.”

While it is still early to say who will adopt this technology, Datran Media client Lionsgate, a film production company, has expressed interest in the product.

Other enhancements to StormPost 4.0 include upgrades to its user interface, trend-based reporting and inventory management features.

close

Next Article in Social Media

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above