Data shows Facebook engagement spikes by vertical

Share this content:
Data shows Facebook engagement spikes by vertical
Data shows Facebook engagement spikes by vertical

Buddy Media has released data that could help any marketer looking to hang its hat on a social media content strategy.

The full report reflects consumer interaction on Facebook across the social media platform's 200 clients. The report is broken out according to vertical, with best practices varying greatly from one to the next.

The report suggests brands' need not – and should not – constrain their posts to the hours in which they themselves are in front of the computer during work hours, and instead experiment with after-hours and early morning posts that could appear as fresh content to consumers upon getting home or waking up.

The data resembles findings released last month about email open rates and engagement, which also indicated a need for marketers to send emails during dayparts other than morning and early afternoon on weekdays.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above