Coaching up UGC

Share this content:
Coaching up UGC
Coaching up UGC
To promote the launch of a new handbag, accessories designer Coach is running a social media sweepstakes campaign. The campaign to promote the new Poppy handbag calls on women age 16 to 28 to go online to create their own scrapbook page and design their own “Poppy Girl” personality. This user-generated design can be shared virally through e-mail and share-with-a-friend functions across multiple social media platforms. The winner of the best Poppy Girl page will win a $2,500 shopping spree at Coach

Next Article in Social Media

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above