Chase Sapphire card owners form Facebook golf club

Share this content:
Chase Sapphire card owners form Facebook golf club
Chase Sapphire card owners form Facebook golf club

Chase's luxury credit card brand Sapphire launched a marketing campaign for avid golfers.

“Beyond the Tee,” produced in partnership with Golf Digest and the Golf Channel, centers around a branded Facebook app that allows users to tag golf courses they'd like to visit or mark off golf courses they've already played. Users can also invite Facebook friends to join.

On first glance, the app seems a little cheap. But unlike most Facebook campaigns, “Beyond the Tee” isn't so much about sharing with strangers as it is about sharing with an intimate group of friends. In which case, Chase Sapphire has made a savvy decision to host its app through Facebook where its customers are already present. And perhaps most important, the invitational element of the campaign gets Sapphire cardholders to quietly market the card to their well-heeled buddies.

Check out more social campaigns and see how they rated

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above