Casual Male launches big-and-tall social networking site

Share this content:

Multichannel apparel merchant Casual Male Retail Group Inc. has launched BoldXL, a social networking site for young big-and-tall consumers.

"A growing number of our customers fall into the 18–24 age bracket and, with the launch of BoldXL, we will have another medium to reach this younger demographic, further expanding our customer base,” said David Levin, president and CEO of Casual Male Retail Group, in a statement.

The niche audience can share its experiences and discuss fashion tips on the site. Visitors can also purchase apparel and footwear through www.shopboldxl.com. Wisconsin-based agency Planet Propaganda worked with Casual Male on the design and content of the Web site, with the goal of creating a young, cool, bold look.

Prior to the launch, Casual Male surveyed its existing 18- to 24-year-old customers to gauge their attitudes towards social networking. The survey revealed 84% of the respondents already participate in one or more social networking Web sites. In addition, more than half of those polled said they would participate in an online social network with big-and-tall individuals in the same age bracket.

close

Next Article in Social Media

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above