Carl's Jr., Hardee's use Facebook app, giveaway to promote comfort food

Share this content:

Carl's Jr. and Hardee's fast-food restaurants are running a digital campaign to promote the launch of their comfort food line.

The initiative, launched this week, targets “young, hungry guys” and features an interactive Facebook application called “The Comfort Place,” as well as an online contest and online video. Parent company CKE Restaurants operates both chains.

The two brands' Facebook pages are also hosting an interactive application that consumers can use to post “comforting messages” on their own or friends' Facebook walls.

Consumers can use the app to invite friends to a local Carl's Jr. or Hardee's for a “comfort session.” They get rewards and coupons for Grilled Cheese Bacon Burgers for doing so.

The fast-food chains are also running a five-week sweepstakes on their Facebook pages. Each brand will give away two “comfort packages,” comprised of branded blankets, slippers, a massager and gift cards, per week.

Commercials supporting the Grilled Cheese Bacon Thickburger will begin airing in Hardee's markets on March 1. The TV ads were created by Los Angeles-based advertising agency Mendelsohn/Zien, according to a statement.

The ads are also running on the two brands' respective YouTube pages at www.youtube.com/carlsjr and www.youtube.com/hardees. Brand representatives will also Tweet about the promotions at www.twitter.com/carlsjr and www.twitter.com/hardees. The effort will run until March 26.

A CKE representative could not be reached immediately for comment.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above