Carl's Jr., Hardee's use Facebook app, giveaway to promote comfort food

Share this content:

Carl's Jr. and Hardee's fast-food restaurants are running a digital campaign to promote the launch of their comfort food line.

The initiative, launched this week, targets “young, hungry guys” and features an interactive Facebook application called “The Comfort Place,” as well as an online contest and online video. Parent company CKE Restaurants operates both chains.

The two brands' Facebook pages are also hosting an interactive application that consumers can use to post “comforting messages” on their own or friends' Facebook walls.

Consumers can use the app to invite friends to a local Carl's Jr. or Hardee's for a “comfort session.” They get rewards and coupons for Grilled Cheese Bacon Burgers for doing so.

The fast-food chains are also running a five-week sweepstakes on their Facebook pages. Each brand will give away two “comfort packages,” comprised of branded blankets, slippers, a massager and gift cards, per week.

Commercials supporting the Grilled Cheese Bacon Thickburger will begin airing in Hardee's markets on March 1. The TV ads were created by Los Angeles-based advertising agency Mendelsohn/Zien, according to a statement.

The ads are also running on the two brands' respective YouTube pages at and Brand representatives will also Tweet about the promotions at and The effort will run until March 26.

A CKE representative could not be reached immediately for comment.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above