Capri Sun blossoms into new 'big pouch' before Facebook fans' eyes

Share this content:
Capri Sun used Facebook to entice an older demo of juice drinkers
Capri Sun used Facebook to entice an older demo of juice drinkers

Capri Sun recently launched its Capri Sun Goes Big campaign, targeting juice drinkers on Facebook.

Touting a larger serving size and an attached cap to seal the drink after it has been opened, Capri Sun enticed fans with photos of extremely massive foil pouches prior to the product's release.

A Capri Sun hot air balloon, dumbbell and other items were added to the page to lure curious Facebook fans. The product was revealed in a video in which a pouch undergoes a transformation to a much larger size. In addition, fans are encouraged to “like” the Facebook page in order to get a coupon for the drink. Of course, the social media campaign included the all-important coupon.

Using Facebook as its interface was a smart move to target an older demographic of juice drinkers, emphasizing the difference between the classic “kids” drink and the new and improved “big” drink.

Check out more e-commerce sites and see how they rated:


Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above