Can this spam data be like April snow in NYC?
This BBC News article, the link to which I'm essentially re-tweeting after finding it in our DMNews Twitter feed, is just as mind-blogging to me as an April snow in NYC. It says that according to a Microsoft security report, 97% of e-mails sent are unwanted and often contain malicious attachments. That is, spam. Can it be? A whopping 97%? I knew it was bad, but frankly I didn't know it was that bad. Correct me, then, if this stat, which looked at online activity from the second half of 2008, is wrong.
In any case, it's clear that the pressure is high for e-mail marketers to stand out from the spam crowd and not become part of the problem. We often offer tips and techniques for improving e-mail reputation and deliverabily -- I'd love to get some feedback from you all here. Thoughts?