Budget Travel looks to user content

Share this content:
Budget Travel looks to user content
Budget Travel looks to user content

In an effort to further engage readers, Budget Travel Magazine has launched social media features on its Web site.

Readers can now use the KickApps-powered platform to keep and share an online travel profile and journal, travel tips and post photos and videos.

“With our new social media features, BudgetTravel.com readers will play an exciting role in helping their friends, family and fellow readers travel better and have more fun,” Steve Merrill, general manager of BudgetTravel.com, said in a statement. “The KickApps Platform gives us the ability to extend our ‘reader first' vision and philosophy, which started with our print magazine, to our website in some great new ways.”

To heighten interactivity on the site, readers will be able to rate each others' shared content. High-rated photos and travel journals will be promoted on the Web site. Reader comments are also encouraged, giving the magazine insight into which editorial pieces interest readers.

Bolstering reader engagement seems to be an ongoing initiative for Budget Travel. The monthly celebrated its 10th anniversary by creating an entirely user-generated June 2008 issue. That reader-snagging device was promoted through a contest that sent five readers “on assignment” to write feature articles.

Reader submissions will continue with the series “A perfect day in…” which launches in the June issue. The monthly feature will ask readers to contribute stories on the best things to do in a chosen city for the chance to have the story printed in the magazine.

Budget Travel reported total paid and verified circulation of 630,689 for the period ended December 31, 2007 — 5.1% over its rate base of 600,000 and .2% higher than its reported circulation for 2006.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here