Brands Call Foul on Donald Sterling

Share this content:

(via Mashable)

After a tape surfaced with a secret recording of (perhaps soon-to-be-former) LA Clippers owner Donald Sterling making racist remarks—among them an expressed desire for his girlfriend to remove all pictures of black people from her Instagram—it didn't take long for sponsors to start distancing themselves from the disgraced business magnate.

To name just a few, CarMax, Kia Motors, Mercedes-Benz, Red Bull, and Virgin America have all pulled their support for the team—just as the NBA pulled any and all support for Sterling himself. The NBA commissioner banned the 80-year-old Sterling for life and levied a $2.5 million fine for his offensive comments, although it's fairly safe to say that won't have much impact on his actual finances. According to Forbes, Sterling's net worth is estimated at about $1.9 billion.

Of course, it's a PR and marketing disaster for the Clippers—and an almost tailor-made case study on how fast a crisis can spread.

Loading links....
close

Next Article in Social Media

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here